Thursday, January 27, 2011

What to know for an effective website redesign campaign?



There are some essential questions that a website design firm must know before undertaking a website redesign process. When you feel that targeted customers are not coming to the site, then something must be wrong. This is the point where you should actually decide for a website redesign campaign.

Here are some essential questions which you should consider:

When website redesign is inevitable?

When you don’t get enough visitors to your site then it’s the cue that there is something wrong with your design strategies. Apart from this when your site needs additional functionality then you may also go for a redesign procedure.

Is your website User friendly?

If your website loads fast and visitors enjoy browsing and navigating through it, then it will definitely be prefer by most of the visitors. On the other hand if it takes too much time in loading and difficult in browsing and navigation people will turn to other websites with better speed and functionality.

Is your site appealing to the visitors?

Just to have a pretty layout for your site is not enough. It should be appealing as well as user friendly to its visitors so that the users may get a reason to continue visiting it. This may definitely lead to regular customer visits.


Is your content informative?

If the content of your website is a junk then you will definitely lose potential customers. You should include editorial articles and well written content that will grab the attention of the visitors. This will also help in clarifying your goals and conveying them to the users effectively.

Is your website for targeted audience?

In this case your site should cater the needs of the specific audience for which it has been designed. It should suit the taste of majority of that audience.

Does your website seem credible to the visitors?

For adding credibility and trustworthiness to your site, the website redesign campaign should have a portion for including features like testimonials and perhaps a reimbursement guarantee to gain the trust of its visitors.

If a website design firm is having any problem in its sites’, like the ones discussed above, then they really need to take up a website redesign procedure.

Monday, January 24, 2011

How ecommerce web page design can be done in a better way?


There are a number of ways to promote a business, but every business owner wants to increase the popularity of his business as quickly as possible. Now the option is to use such media which is most commonly visible to public. Use this media to promote your product or services effectively. In present era of advance technology you cannot use conventional method of advertisement for this purpose because, it takes much time.

So for the best option comes in your mind is to use online media. Online marketing is the best way to promote your business and grow it quickly. For launching business online, you need to create a new website, which should reflect your business. There are a large number of web companies available online offering their website design and development services at a very reasonable cost.

For online business ecommerce websites are designed in such a way as to attract maximum number of visitors. If you are planning to move your shopping store for online marketing, ecommerce web page design can offer you the best out of it. It is easy to know that it is not much costly and easy to handle. By using Internet based store, sale can be done in a better and efficient way and a certain image surrounding your ecommerce website can be generated. So these sites can result in extra earning for your business.

Ecommerce websites are designed in a way that it helps in persuading visitors to buy your products online by demonstrating a positive interaction with them. It may seem simple, but the design of an ecommerce web page demands number factors which must be followed.

The design of a business website differs from a standard design of a site, since the selection of color, design layout; navigational etc. must be considered with utmost care and sensibly. Make site nice, attractive and professional eye catching. One can also take this idea by looking at other flourishing websites related to your niche and grasp the idea of what factors have contributed to their online accomplishment.

It is very important that when a visitor arrives at the site, he must be capable of navigating on your website without difficulty. It means that the design of your site must be user friendly. All the information must be mentioned clearly, other wise the user may propagate to other site. The shopping experience of customer must be pleasant on the whole and it will definitely boost your business site.

Thursday, January 6, 2011

Website Redesign Services Involve Complete Website And Competitors’ Analysis

Selecting one company from many options to redesign a website is a tough task in all aspects. Many companies have great claims. But the efficiency of the claims depends on the work provided to the clients and making the portfolio of the web design company. Rate chart is another factor that influences the decision to hire the services of a particular web design company.

Professional website redesign services are what demanded by any business and offered by a reputed company. These designs involve money. In fact this is a big time investment for a website that gives the positives results in the long run if right set of marketing strategies are adopted.

To give a tough time to competitors, there is also a need to redesign a website. This redesigning should have the touch of professionalism for optimum results in the form of high number of visitors as well as great conversions.

For web redesigning, the company you are going to hire should possess expertise in making the relevant websites along with expert and professional team of designers and developers. They will make a thorough analysis of your website, of your competitors and of your business. After that they will start working over your main redesigning theme.