Facebook- not a single online business can think of ignoring its importance because millions of its users round the globe are active on this social network. That’s why Facebook is looking for ways to improve its service for online businesses in terms of better marketing approaches. Here are 4 features that are recently added by Facebook to enhance its users experience from business point of view.
Large sized wall:
This is impressing users to great extent as now they can see more details at a single wall. Businesses will get more benefit from this feature because they upgrade the content on regular basis so more space is needed. It also enables business owners to communicate with their prospective customers in an effective manner. 
More tabs- more applications:
From simple layout to tabbed layout, Facebook is helping businesses to facilitate their users instead of letting them messed up with high scrolling. It’s a way to social media optimization.
More landing pages with different URL:
With more tabs Facebook will have more landing pages for each tab and hence the URL will be different. Businesses will get advantage by guiding users to their desired landing page instead of a single home page.
Proper tracking:
Facebook along with offering more applications and control of the pages, allowing businesses to track the progress in terms of video views, comments and news feed posts.
These features are especially for the benefit of online businesses that are using Facebook for marketing purpose to reach the global audience.
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