Statistics reveal the fact that it is initial few seconds after landing on a particular web page that make or break for it. That is quite enough for highlighting the importance of landing pages for converting visitors to actual customers, which is what online marketing is all about. Higher the conversions, higher the revenues and that summarizes the whole story about running a successful online business.
Though there is a handful of software solutions that offer quite reliable assistance in creating an effective landing page for your PPC (Pay per Click) campaign, but knowing the fundamentals in detail definitely helps a person come up with more effective landing pages. http://www.blogger.com/img/blank.gif
Given below are some important tips that can assist you with producing highly attractive and functional landing pages, helping you convert higher number of visitors to actual satisfied customer strengthening your financial base.
Focus on USP
Every business has its own USP, i.e. the Unique Selling Point(s). Weave the web of your selling pitch around the Unique Selling Point of your business, depending upon the nature, objectives, and domain of your business.
Stating the benefits
Your USP based headline serves to catch the immediate attention of your potential customer. Then you need to state some of the key benefits of the product/service you are promoting. A bulleted representation of such benefits serves the best to help visitors make up their mind to buy your product/service. Adding a relevant picture, animation, or a video also helps a lot.
The Call to Action assistance
The call to action is the most important part of the landing page concerning a PPC campaign, where the landing page vows to assist user in actually buying a product or service from you. Prominent call to action buttons with right kind of statement serve to help you the best.
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