How SMO Change the Marketing Strategies?

Anything is generally rated by the presentation of it. The presentation of anything increases or decreases the value of that thing. Similarly any business can be successful if it presented perfectly. The meaning of presentation of business is that to tell the people about your business in smart way. Social media is easy and costless way to present your business. Social media helps to present your new era in business transparency to get the opportunities.

In early days companies were connected with their customers via press releases or any other paid campaign news paper advertisement or billboards displaying. Those were the ways to convince their customers that their product is best than any other product in the market. But Social Media Optimization (SMO) has changed the core concept of marketing. Today before having a business with any company people want to communicate directly with the companies to judge their honesty.

I want to describe major changes become need of companies and they shifts their way to market.

· SMO change the behavior of companies from “sell more” to “Build relation”. Before the SMO all the companies were tried to sell as soon and as more they can sell but now they want to build long term relation with the customer, which helps them to sell their products to a trusted customer. And the customer also prefers to buy any product from the company to whom he like due to the dealing. Simply means that now the worth of the company is more important than the popularity of the product. The reliability of product can be judged by the worth of the manufacturer.

· SMO switches the large campaigns to small acts. In SMO the network size is matter more that the time period to express new product. Customers can also share their bad or good experience in very short time with others with the help of SMO which was not possible before.

· SMO makes the CSR easy. Before it when body want to complain about any thing or suggestion to improvement in product required a lot of time, and now it is very easy customer can give his feedback very easily with the help of SMO.