Before adopting any link building strategy, you need to conduct a link audit. In link audit, you come to know of any intentional or unintentional already existing links that point towards your website. Intentional links can be the links of your previous link building efforts, and unintentional links can be someone mentioning your business, products, or services, which points the content towards your website. Therefore, in order to proceed with a link building strategy, you need to do a link audit.
A link audit will give you an assessment of your website pertaining to link building, like what kind of websites are linking back to your website, how much juice flows from each of the website and so on. Following are a few of the key steps involved in the link auditing process:
Step#1:
A casual blogger and a professional link building services provider, both are familiar with the Google Webmaster Tools account. Therefore, the first step is to sign up for this tool. This tool is one of the most authentic tools, when it comes to link audit. It will tell you about all the internal and external links that point back towards your website.
Step#2:
Once you have signed up for the tool, and run it once for your website. The next step is to visit all the links one by one, this can take time depending upon the link building you have done.
Step#3:
Once you have checked all the links, and then try to analyze all the links. On grounds such as, which kind of link is helping your SEO strategy and which kinds of them are demining its effectiveness.
Conclusion:
Search engines favor a diversified approach to link building, and by conducting a link audit, you get to know about your level of link diversity. If it is favorable then good, otherwise you can change your link building strategy in the light of link audit.
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